Liveras Yachts

As part of a three-year expansion programme, Kyri Kyriacou was appointed to the board of Liveras Yachts (Monaco) to assist in commercial matters and to develop a worldwide marketing and communication strategy for their fleet of luxury superyachts.

He was particularly involved with the sales and marketing of the company, developing its corporate image and communication strategies, including print, television and on-line media.

In this marketing role he was responsible for liaison with the top worldwide yacht brokers developing a strong client base for the charter business.
Attention to detail is of paramount importance in these key business areas and Kyri's proven expertise enabled the company to develop continually, whilst minimizing financial and corporate risk. Following the untimely death of Andreas Liveras (the Chairman and CEO) in 2008, Kyri resigned his directorship. Subsequently, the trustees retained him as a consultant to the business. He, and the other consultants, advised that the proposed €200 million development plan for two new 100m yachts, agreed with Mr Liveras, should be stopped and made a recommendation to sell the fleet. This sale was completed in 2010.

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